Liberty & Co. is one of the most influential British retailers of the late 19th and early 20th centuries, celebrated for its role in promoting the Aesthetic, Arts and Crafts, and Art Nouveau movements. Founded in 1875 by Arthur Lasenby Liberty, the company began as an importer of fine textiles and decorative goods from Asia before developing its own in-house design studio. Under the direction of designers such as Leonard F. Wyburd, Archibald Knox, and others, Liberty produced furniture, metalwork, fabrics, and ceramics that reflected a distinctive fusion of British craftsmanship and international influences. The firm's furniture often featured solid oak construction, stylized decoration, and references to Tudor, Gothic, and Moorish styles, making it both fashionable and affordable to the growing middle class. Liberty & Co. played a key role in defining the taste of the period, both in Britain and abroad, and its name became synonymous with artistic home furnishings and progressive design. The firm's influence remains visible today in its iconic London store and its ongoing legacy in decorative arts history.